Dramatic lighting in the Iride booth.
new york city style
Sexy lighting in the booth where Iride exhibits during the New Amsterdam Bicycle Show in Manhattan.
Many bicycle fans go to see Iride.
flow of a population
The New Amsterdam was very well attended. Many people are bananas about bicycles.
Two new roadster bicycles debuted for the first time.
Volatore and Monello
This show debuts two new additions to the North American line, the Volatore 18 speed roadster, and the Monello 1 speed roadster bicycle. Many people are enchanted.
Iride fans being amazed with the light weight of the steel frame.
be careful it is a hunk of steel
We had a new steel bicycle frame on hand for people to fondle. Many eyes popped as people realized the Iride frame is remarkably lightweight.
Imagining the flight on an Iride bicycle
Riders seriously contemplate tearing up the city streets, or maybe riding to a picnic on their new Iride bicycle.
Interesting high performance Iride Roadsters
The show engaged many people in the history of Iride and the possibilities of high performance urban cycling.
We enjoy putting on these exhibitions, and riders enjoy seeing the particulars of the designs in person.
A bright new fan makes the effort fully worthwhile.
pass the inspiration
Enthusing urban bicycle riding devotees is very satisfying.